Our New QR Access Logo!
Screen shot: Kylie Minogue ‘All the Lovers’
What’s a QR code?
QR stands for Quick-Recognition. Its a two dimensional bar-code like the 1D barcode on products every where, the 2 d bar code is incredibly variable and easy to read using free smartphone app such as Inigma and ShopSavvy. The advantage of the QR Code is that scanning is in light-speed and automatically diverts to the products web site, in this case www.arqua.com.au, so enriching content within the Ad.
QR codes have had a dismal uptake in Australia, shopSavvy claim 1.2 million installations of its free app in August 2011 internationally. Japan has a 95% saturation of QR Apps on mobiles yet in aus I know of a half dozen folk who know what the code is or does. Bizarre! yet also an opportunity.
For Arqua Access Consultants the logo symbolises a new tech-approach to ‘access’, literally access to information. Its also a profound and intriguing map or maze randomly generated with solids and void spaces that sometimes lead to new interesting paths and sometimes paths become blocked, which is similar to the logarithmic scanning reading process and the architecture and construction process.
Above and below are screen shot from Kylie Minogues ‘All the Lovers’ clip which experiments with QR Code, presumably as product placement in her own clip. All credits to Kylie.
Contact us for information on QR Code integration into products, marketing and advertising campaigns.
Screen shot: Kylie Minogue ‘All the Lovers’
